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“Modernism, Inc.” explores the intersection of postwar business, culture and design through the life and career of Eliot Noyes, the iconic architect and designer who built the design programs for IBM, Westinghouse and Mobil Oil. The Noyes story shows how the ideals and ethos of Modernism were embraced by the postwar cultural elite before being challenged in a countercultural backlash.
Images: Eliot Noyes Archive
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